About Us

Identity X is a brand created to make an impact on its environment through the latest fashion trends. In a generation where so many are afraid to communicate their values and beliefs, Identity X seeks to be a tool to share one’s true identity in Jesus Christ. Using a creative approach to fashion, Identity X looks to empower individuals to stand for their faith and represent God. Born out of a vision given to its founder, Samuel Joseph, Identity X seeks to start a conversation, encourage, and impact its generation knowing that the Holy Spirit will complete the work. Understanding that we are not perfect, Identity X is not for one specific individual but for everyone. 

Now is the time: